feral

Brand Identity

Feral’s brief was simple: “Design me a quick and dirty logo that looks badass and mean.” Inspired by Blackletter scripts and gritty textures, I captured his raw aesthetic with a logo as bold as his personality. Since he shoots mainly in black and white, I kept the palette monochrome, adding a spike of neon green for contrast, attitude, and that in-your-face vibe he wanted.